What is Shiksha.com, Case Study, Revenue Model

What is Shiksha.com?

Shiksha.com Website Details

Shiksha.com is a one-stop-solution making course and college selection easy for students looking to pursue undergraduate (UG) and postgraduate (PG) courses in India and abroad; also accessible to users on the move through the website’s mobile site. Launched in 2008,


Website Link: Shiksha.com

Shiksha.com belongs to Info Edge (India) Ltd, the owner of established brands like Naukri.com, 99acres.com, Jeevansathi.com, among several others. With this strong brand pedigree, Shiksha offers its users the unique privilege of customised tools like Alumni Employment Statistics that includes salary data powered by Naukri.com.

Shiksha.com Repository:

Shiksha.com is a repository of reliable and authentic information for over 14,000 institutions, 40,000 plus courses and has a registered data base of more than 3.5 million students. We offer specific information for students interested in UG/PG courses in India (shiksha.com) and Abroad (studyabroad.shiksha.com) across the most popular educational streams – Management; Science & Engineering; Banking & Finance; Information Technology; Animation, VFX, Gaming & Comics; Hospitality, Aviation & Tourism; Media, Films & Mass Communication; Design; Medicine, Beauty & Health Care; Retail; Arts, Law, Languages & Teaching; and Test Preparation.


Education Seekers:

Education seekers get a personalized experience on our site, based on educational background and career interest, enabling them to make well informed course and college decisions. The decision making is empowered with easy access to detailed information on career choices, courses, exams, colleges, admission criteria, eligibility, fees, placement statistics, rankings, reviews, scholarships, latest updates etc as well as by interacting with other Shiksha.com users, experts, current students in colleges and alumni groups. We have introduced several student oriented products and tools like Career Central, Common Application Form, Top Colleges, College Compare, Alumni Employment Stats, Campus Connect, College Reviews, College Predictors, MyShortlist and Shiksha Café.


Revenue model:

Shiksha’s content on careers, entrance examinations, colleges and courses is completely free for students and parents. It also has a free counselling service for students who wish to study abroad. Revenue model revolves around

1) helping colleges and Universities advertise on their site to build their brand, and

2) if a student shows some interest in a college-course on the site, their profile is passed on to that particular college as a possible prospect.

Company Details:

Facebook Page: Shiksha.com

Twitter Account: Shiksha

Parent Company: Info edge India Ltd.

Alexa Global Rank: 1.986

Alexa Indian Rank: 198

Daily Unique Visitors: 179,250

Website Link: Shiksha



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