1. ) Bharatiya Janata Party (BJP)
Amount Spend on the Platform:
Digital Platform (Google, YouTube, Facebook ): 30 Crore Per Year
Bharat Ke Mann Ki Baat: 4.5 Crore
2013-2014: 308 Crore
2014-2015: 424.85 crore in print publicity, Rs 448.97 crore on electronic media and Rs 79.72 crore on outdoor publicity, totaling to Rs 953.54 crore.
2015-2016: 510.69 crore on print media, Rs 541.99 crore on electronic media and Rs 118.43 crore on outdoor publicity, or a total of Rs 1,171.11 crore.
2016-2017: Rs 463.38 crore, but for the electronic medium it increased over the previous year to Rs 613.78 crore, and rose to Rs 185.99 crore on outdoor publicity, totaling to Rs 1,263.15 crore.
2017-2018: There was a sharp drop in spending on electronic media over the previous year to Rs 475.13 crore and a significant drop in outdoor publicity expenses to Rs 147.10 crore.
Between April-December 2017 (nine-month period): The government spent Rs 333.23 crore on the print medium alone, with the total figure of last fiscal (April 2017-March 2018) coming to Rs 955.46 crore.
On Google: The total number of advertisements are 14,837.
On Facebook: The total number 2,649 advertisements worth Rs 4.3 crore.
Total Amount Spent: 4,343.26 crore on advertisements and publicity through different media, according to a RTI
2019 General Elections: 27,000 crore
2.) Indian National Congress (INC)
Digital Platform (Google, YouTube, Facebook (1.3 Crore)): 2.7 Crore Per Year
Total Amount Spend: Print media + Electronic Media and Outdoor Publicity total of Rs 1000 Crore Approx.
3. Dravida Munnetra Kazhagam
On Google: 4 Crore
Total Amount Spend: Print media + Electronic Media and Outdoor Publicity total of Rs 600 Crore.
4. Aam Aadmi Party (AAP):
Total Amount Spend: Print media + Electronic Media and Outdoor Publicity total of Rs 500 Crore Approx.