CarDekho.com is India's leading car search venture that helps users buy cars that are right for them. Its website and app carry rich automotive content such as expert reviews, detailed specs and prices, comparisons as well as videos and pictures of all car brands and models available in India. The company has tie-ups with many auto manufacturers, more than 4000 car dealers and numerous financial institutions to facilitate the purchase of vehicles.
CareDeskho.com gives 360-degree interior/exterior views with sounds of the car and explanations of features with videos; search and comparison by make, model, price, features; and live offers and promotions in all cities. The platform also has used car classifieds wherein users can upload their cars for sale, and find used cars for buying from individuals and used car dealers.
Revenue Model of CarDekho.com
Along side the advertising, Cardekho sells leads to various dealers on a 'per some leads ' basis. Cardekho has an estimated 10 million visits per month on their site. Considering 2% conversion ratio estimates upto 20000 leads a month.
Lead generation - send a lead to multiple clients who've paid for the services
Commission on closure - tie up with agencies who pay you once a deal is materialized
Acquisition by CarDeskho.com
On September 30 , 2014 Cardekho acquired Gaadi.com for $11M and ZigWheelswhich together contribute to additional 80-85% (estimate) of the total leads.
Investors and shareholders
CarDekho.com, which went live in 2008, was set up by a bunch of young, enthusiastic IIT graduates. Its investors include Google Capital, Tybourne Capital, Hillhouse Capital, Sequoia Capital, HDFC Bank, Ratan Tata and Times Internet.
Founder & CEO: Amit Jain
Founded Year: 2008
Estimated Employees: 2,800
Evaluation: 300 Milion USD Dollar
Headquarters: Jaipur, Rajasthan
Industry Sector: Application Software
Website Link: Website