Top Search Engines Comparison and Analysis | Google vs Bing vs Yahoo VS Duckduckgo

Which are the 10 best and most popular search engines in the World? Besides Google and Bing, there are other search engines that may not be so well known but still serve millions of search queries per day.

It may be a shocking surprise for many people but Google is not the only search engine available on the Internet today! In fact, there are a number of search engines that want to take Google’s throne but none of them is ready (yet) to even pose a threat.

Working of Search Engine:

Three main stages. The first stage is the process of discovering the information, the second stage is organizing the information, and the third stage is ranking.

This is generally known in the Internet World as Crawling, Indexing, and ranking.

For More How Search Engine Works Read:

Google: Google was founded in 1998 and today no need for further introductions. The search engine giant holds the first place in search with a stunning difference of 76% from second in place Bing.

What made Google the most popular and trusted search engine is the quality of its search results. Google is using sophisticated algorithms to present the most accurate results to the users. Google’s founders Larry Page and Sergey Brin came up with the idea that websites referenced by other websites are more important than others and thus deserve a higher ranking in the search results.

Over the years the Google ranking algorithm has been enriched with hundreds of other factors (including the help of machine learning) and still remains the most reliable way to find exactly what you are looking for on the Internet. Bing(2009) is Microsoft’s attempt to challenge Google in search, but despite their efforts, they still did not manage to convince users that their search engine can be a reliable alternative to Google even though Bing is the default search engine on Windows PCs.

Bing originated from Microsoft’s previous search engines (MSN Search, Windows Live Search, Live Search) and according to Alexa rank is the #30 most visited website on the Internet. Yahoo(1994) is one of the most popular email providers and its web search engine holds the third place in search with an average of 2% market share.

From October 2011 to October 2015, Yahoo search was powered exclusively by Bing. In October 2015 Yahoo agreed with Google to provide search-related services and until October 2018, the results of Yahoo were powered both by Google and Bing. As of October 2019, Yahoo! Search is once again provided exclusively by Bing.

Yahoo is also the default search engine for Firefox browsers in the United States (since 2014).

Yahoo’s web portal is very popular and ranks as the 11 most visited website on the Internet (According to Alexa). Baidu was founded in 2000 and it is the most popular search engine in China. Its market share is increasing steadily and according to Wikipedia, Baidu is serving billions of search queries per month. It is currently ranked at position 4, in the Alexa Rankings.

Although Baidu is accessible worldwide, it is only available in the Chinese language. According to Alexa, is among the 30 most popular websites on the Internet with a ranking position of 4 in Russian.

Yandex presents itself as a technology company that builds intelligent products and services powered by machine learning. According to Wikipedia, Yandex operates the largest search engine in Russia with about 65% market share in that country. According to DuckDuckGo traffic stats, they are serving on average 47 million searches per day but still their overall market share is constantly below 0.5%.

Unlike what most people believe, DuckDuckGo does not have a search index of their own (like Google and Bing) but they generate their search results using a variety of sources.

In other words, they don’t have their own data but they depend on other sources (like Yelp, Bing, Yahoo, StackOverflow) to provide answers to users’ questions.

This is a big limitation compared to Google that has a set of algorithms to determine the best results from all the websites available on the Internet.

On the positive side, DuckDuck Go has a clean interface, it does not track users and it is not fully loaded with ads. Formerly known as Ask Jeeves, receives approximately 0.42% of the search share. ASK is based on a question/answer format where most questions are answered by other users or are in the form of polls.

It also has the general search functionality but the results returned lack quality compared to Google or even Bing and Yahoo. According to netmarketshare the old-time famous AOL is still in the top 10 search engines with a market share that is close to 0.05%.

The AOL network includes many popular web sites like,, and On June 23, 2015, AOL was acquired by Verizon Communications. WolframAlpha is different than all the other search engines. They market it as a Computational Knowledge Engine which can give you facts and data for a number of topics.

It can do all sorts of calculations, for example, if you enter “mortgage 2000” as input it will calculate your loan amount, interest paid, etc. based on a number of assumptions.

Internet Archive: is the internet archive search engine. You can use it to find out how a web site looked since 1996. It is a very useful tool if you want to trace the history of a domain and examine how it has changed over the years.

These are the 10 best and most popular search engines on the Internet today.

The list is by no means complete and for sure many more will be created in the future but as far as the first places are concerned, Google and Bing will hold the lead positions for years to come.

Google Cloud Platform – Vulnerability Reward Program (VRP)

Google announced a yearly Google Cloud Platform (GCP) VRP Prize to promote security research of GCP. Since then, google received many interesting entries as part of this new initiative from the security research community. Google announcing the winner as well as several updates to google program for 2020.
After careful evaluation of all the submissions, here google announce winner of the 2019 GCP VRP prize: Wouter ter Maat, who submitted a write-up about Google Cloud Shell vulnerabilities. You can read his winning write-up here.
There were several other excellent reports submitted to our GCP VRP in 2019. To learn more about them watch this video by LiveOverflow, which explains some of the top submissions in detail.
To encourage more security researchers to look for vulnerabilities in GCP and to better reward our top bug hunters, google tripling the total amount of the GCP VRP Prize this year. Google will pay out a total of $313,337 for the top vulnerability reports in GCP products submitted in 2020. The following prize amounts will be distributed between the top 6 submissions:

  • 1st prize: $133,337
  • 2nd prize: $73,331
  • 3rd prize: $73,331
  • 4th prize: $31,337
  • 5th prize: $1,001
  • 6th prize: $1,000

These prizes are only for vulnerabilities found in GCP products. If you have budget constraints regarding access to testing environments, you can use the free tier of GCP. Note that this prize is not a replacement of google Vulnerability Reward Program (VRP), and that we will continue to pay security researchers under the VRP for disclosing security issues that affect Google services, including GCP. Complete details, terms and conditions about the prize can be found here.

Make sure to nominate your VRP reports and write-ups for the 2020 GCP VRP prize here before December 31, 2020 at 11:59 GMT.

Top reasons to choose Facebook over Google

It's been 12 years since Mark Zuckerberg launched Facebook out of his Harvard dorm room, and the company has come a long way since then.
For the past four years, Facebook has overtaken Google as the best place to work in the US on Business Insider's annual list. Google currently sits at No. 2

While both tech giants are considered to be great companies to work for, Facebook edges out Google in a number of head-to-head comparisons.

1. Facebook employee are happier

Employees from both tech companies are pretty happy to be there, but Facebook has the edge over Google with a satisfaction rating of 93% compared to Google's rating of 84%, according to employees who completed PayScale's survey.

2. They get more freedom

There are a lot of contributing factors to this high level of happiness, but one important reason stands out: Facebook trusts its people.

Don Faul, a former Facebook executive, recently told The Wall Street Journal that, compared to Google, which he says is more structured and places more importance on "manager" titles, Facebook employees are often placed in roles that cater to their strengths and are encouraged to question and criticize their managers.

And this kind of freedom is perhaps one of the best drivers for employee engagement.

"You get zero credit for your title," he said. "It's all about the quality of the work, the power of your conviction, and the ability to influence people."

3. They make more money

We know money isn't everything when it comes to job satisfaction — but it certainly helps. In fact, while a higher salary won't necessarily boost your happiness, researchers from the University of British Columbia and Michigan State University found that people with higher incomes reported feeling less sad, something Facebook employees surely know well.

On average an experienced employee at Facebook makes $135,000 compared to $133,000 at Google. And the social-media company typically pays 17% above market rates for its employees, while Google pays 10% above market.

Taking a closer look, according to data gathered by Glassdoor, an intern at Facebook makes almost $7,400 a month on average, while a Google intern makes closer to $7,200 a month.

4. They're less stressed

If you're in the market for a stress-free job, you'd be better off avoiding the tech industry altogether. But while it's unlikely for many techies to consider their jobs relaxing, more Facebook employees report low job-stress levels than any other tech company, including Google.

Despite stressors like product launches and "on-call duty," a two-week period a few times a year when engineers are responsible for keeping Facebook's service up and running around the clock, 11% of Facebook employees consider their jobs low-stress. Meanwhile, 9% of Google employees feel the same way.

5. They consider their work more meaningful

"Does your work make the world a better place?" That's what PayScale asked Facebook and Google employees, and 81% of Facebook employees answered with a resounding yes. At Google, on the other hand, 67% of employees feel their work gives them meaning.

A former Googler cited one possible explanation on Quora: too many overqualified people.

"It can be tough to feel a sense of accomplishment about what you do, and that sense is actually quite important to the type of people who are ambitious enough to get over the Google hiring bar," they said.

6. The hiring process is less difficult

The hiring process is less difficult.Hiring at Google takes an average of six weeks, and job candidates consistently rate on Glassdoor Google's interview process as more difficult than Facebook's.

While it may seem counterintuitive that more competitive hiring practices could work against Google, an ex-employee explains that the tech giant has its pick of the best and brightest candidates and often hires them for lower-level jobs.

"There are students from top 10 colleges who are providing tech support for Google's ad products, or manually taking down flagged content from YouTube, or writing basic code to A|B test the color of a button on a site," the ex-employee says.

7. A smaller team means more room for growth

Another former Google employee says that Google is too big for most of the company's 53,000 employees to have a real impact. Facebook, however, employs a much smaller team of about 10,000.

"Unless you are an amazingly talented engineer who gets to create something new, chances are you're simply a guy/girl with an oil can greasing the cogs of that machine," the former Google employee says.

And when it comes to moving up the ladder, Facebook employees report to Glassdoor that they have greater opportunities for growth. Compared to Googlers who feel satisfied in their ability to move up, Facebookers report that they are very satisfied with the career opportunities at Facebook.

8. They love the generous benefits, especially for parents

Mark Zukerberg
Mark Zukerberg - Facebook Founder

Facebook and Google have great perks — free food, a vibrant office environment, easy transportation to and from work — but Facebook trumps Google in the parenthood department.

Facebook is one of the first companies to offer coverage of up to $20,000 for egg-freezing, it provides $4,000 in "Baby Cash" to employees with a newborn, and its employees love that they can enjoy parenthood on their terms, giving the tech company's maternity and paternity leave policies an almost perfect score on Glassdoor.

Current employees are particularly excited to report that Facebook makes its four-months-paid-leave policy available to women and men, whereas Google offers 18 weeks of paid maternity leave but 12 weeks of paternity leave.

CEO Mark Zuckerberg cemented Facebook's status as a compelling case study for how to make parental-leave policies work last year when he took two months off to be with his newborn. Experts agree that taking parental leave from the top is key to seeing it trickle down.

And overall, Facebookers report on Glassdoor being happier with their benefits than Googlers.

"There is literally nothing bad about it — the perks and benefits are incredibly generous, and only get more so over time," writes a current employee in Menlo Park, California.

Facebook vs Google: which Ads is Best

Facebook Ads and Google Ads are the two top pay-per-click advertising platforms. Google Ads target specific keywords and appear as the top results in Google searches, whereas Facebook Ads display in social feeds and are targeted using demographic and behavioral information. Each platform is used to do anything from build brand awareness to drive sales.

Facebook Ads and Google Ads each have different levels of usability. While Facebook is a more visual interface, Google Ads is a more data-focused interface. Most find it easy to use Facebook’s basic features, but struggle to learn its more advanced functionality. Google, on the other hand, is harder to learn at the beginning, but once a user acclimates, the entire platform is simple to manage.

Facebook Ads

Facebook Ads cost almost a dollar less than Google Ads. The platform also offers comprehensive audience targeting options. This makes it a great choice for advertisers with limited budgets needing to build brand awareness.

Facebook, a social media and networking platform with 2.3 billion users worldwide, offers businesses the ability to advertise with pay-per-click (PPC) ads. These ads are created using the robust Facebook Ad Manager platform, and are then are displayed to a targeted audience defined by user demographics, interests, behavior, and Facebook engagement patterns. As part of the ad creation process, businesses select an ad budget, ad placement, and ad run time.

Facebook’s audience targeting is what really sets it apart from Google Ads. Since Facebook users aren’t on social media actively looking for a product or service, the platform encourages conversions by giving advertisers comprehensive targeting options—including factors like age, gender, income, and interests—that align closely with ad content. This is what makes Facebook marketing and Facebook advertising effective, despite the audience lacking the same level of intent as Google Ads.

Actual ad creation within Facebook is relatively easy. As mentioned, ads are built using the user-friendly Facebook Ads Manager. To build ads, click the “Create” button on your account dashboard, then choose your ad format, select your audience, edit ad settings, and create ad copy and images. Get step-by-step instructions on how to create a Facebook ad.

When to Use Facebook Ads: Facebook Ads are best for businesses seeking to increase awareness of their products or brands—especially among audiences that may not have heard of them before. With extensive audience targeting options, Facebook allows advertisers to quickly and concisely introduce themselves to their target audience via text, image, and compelling video ads.


Google Ads

One of the best things about Google AdWords is that the results are pretty much instant. As soon as your campaign has been approved, you can start receiving traffic in a matter of minutes. Simply enter the keywords you want to target, enter a maximum bid, and you’re good to go. Then you just sit back and watch all the traffic flow to your website. This means you can start getting sales on the same day you start your campaign. With results taking mere minutes, you’ll wonder why you ever spent money on anything else.

If you’re looking for a scalable marketing strategy, then Google AdWords is the perfect solution. With millions of keywords available to bid on and new ones every single day, you almost have an unlimited audience to target. With so many keywords to take advantage of, you can keep adding new keywords to your campaign to increase your traffic.

Google AdWords  has an amazing array of analytics and charts built into its software. These stats allow users to see how well their campaigns are performing and if they should be making changes. The statistics cover everything from the average cost per click, to advert position and even conversion rate.

By having all of these analytics at your fingertips, it can help you make decisions on where to spend your money. If you currently have a very high converting keyword then it’s probably best to increase your spend for that keyword.

You could always try and start a new campaign with new keywords, but if you already have the statistics saying your campaign is successful, why bother? Just increase the daily spend of your current campaign, and you’ll move up on the ad position, which in turn will give you more traffic. With so much AdWords data available you will easily be able to provide evidence as to if Google AdWords is worth it or not. That’s perfect for showing to any upper management or worried accountants.

Stop AdWords Anytime: One of the other benefits of Google AdWords and PPC, in general, is that if your campaign isn’t profitable, then you can stop it at any time. Other marketing techniques such as SEO and print marketing often require businesses to commit for several months. This means if you sign a 6 months SEO contract and don’t see any improvements after 3 months, you’ll still have to continue paying. For some businesses, this can end up being a huge waste of money.

With Google AdWords however, you can stop a campaign in a matter of seconds and even pause them if you want to enable them later. This gives you a lot of flexibility and the ability to control your finances even better. This means no contracts, no fixed terms, and no wasting money.

Top Benefits of Google AdWords

  1. Adwords works faster than SEO.
  2. Increase brand awareness.
  3. Reach more customers through their Gmail Inbox.
  4. Reconnect with visitors of your website.
  5. Measure your performance consistently.
  6. Explore more using your ads.
  7. Tackle your competition better.

When to Use Google Ads: Google Ads are best for businesses with a product or service that users know they need and are actively searching for. These ads primarily target users in the buying phase, so ad copy that is concise, unambiguous, and highlights the clear advantages of a product/service will be the most successful.

Most Search on Google Today

If you’ve been wondering what are the most popular searches on Google and what questions people ask the most on Google, you’ve come to the right place. For, in this research study of ours, we bring you the most searched keyword terms on Google.

1. Top 10 Searched Keyword in Google

Most Searched Keywords in Google
  Fig. Most Searched Keywords in Google


2.Top 10 Most asked Questions in Google

List of Top Most Asked Questions in Google
 Fig. List of Top Most Asked Questions in Google